HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced its intent to extend its IIoT collaboration with PTC, a global provider of technology platforms and solutions, to integrate AR functionality into its HARMAN Media Suite with PTC’s Vuforia® AR platform.
Already collaborating with PTC and leveraging its ThingWorx® Industrial Innovation platform and tools, this integration will truly transform the workplace by adding mixed reality to HARMAN’s existing solution, enabling enterprises to create immersive, next-generation content for training, communications and additional field service enablement.
With worldwide spending on augmented reality and virtual reality projected to reach $17.8 billion in 2018, HARMAN and PTC are partnering to lead the way in this innovative era by placing cutting-edge mixed reality technology into the hands of enterprises.
“While most people focus on the splashy consumer-focused applications of AR, its biggest impact in the near term is actually going to be in business, where it can provide the ability to see and understand things in entirely new ways,” said Bob O’Donnell, president of TECHnalysis Research. “By seamlessly integrating video and AR content, HARMAN and PTC are providing not only an easier way for companies to leverage existing video resources in this new medium, but an opportunity to create training and learning materials that are more engaging, more exciting and, ultimately, more effective.”
HARMAN’s Media Suite is a Video Content Management (VCM) solution that enables enterprise recording, webcasting and portal solution to create and deliver higher quality, affordable videos. The new HARMAN Media Suite platform, powered by Vuforia, will offer the following groundbreaking capabilities:
- Converting video to virtual reality content – users will be able to fully immerse themselves into training and additional communication materials with the help of virtual reality.
- Annotating interaction beyond video terminals – pop-up annotations can be overlaid in combination with AR and VR conversion, providing a richer experience for the user.
- Visualizing through mobile apps and wearables – the user can take the content with them, allowing training and communications to go beyond the office.
- Creating highly contextual content through voice and chat – voice, text and location overlay mean one unique, cohesive experience.
“Augmented and virtual reality are quickly emerging as mediums to train and collaborate within enterprises,” says Sandeep Kalra, SVP and GM of the Digital Transformation Solutions, HARMAN Connected Services. “We’re thrilled to be expanding our collaboration with PTC to enhance our Media Suite solution with mixed reality and ultimately transform how people work. At HARMAN, we’re committed to bringing the most innovative solutions to market. We’re constantly striving to create and deliver these pioneering technologies to our customers, and through this continued integration with PTC solutions, we’re able to do just that.”
“PTC is excited to expand its relationship with HARMAN with the integration of Vuforia with HARMAN’s solutions,” says Catherine Kniker, Chief Revenue Officer, ThingWorx, PTC. “HARMAN and PTC are collaborating to build solutions that leverage the PTC ThingWorx Industrial Innovation Platform and tools for the enterprise. With our AR technology suite, we are excited to continue this collaboration with HARMAN to further innovation for the next generation of mixed reality content.”