Water Jet Sweden is by many considered the world leader in quality and long life performance. Thoroughly designed machine systems based on specific customer requirements. Now the Scandinavian manufacturer launches a range of standard machines for a broader market. Still high quality and long life performance, but at a lower cost.
New price level
The new standard machine pricing starts around € 100 000, which is a completely new price level for Water Jet Sweden products. This is the result of intense R & D the last couple of years where the objective was to build low price machine based on Water jet Sweden’s quality standards.
“We have identified an increased demand for a Water jet Sweden machine that fit basic cutting needs at a lower price level” – tells Lennart Svensson, CEO at Water Jet Sweden. “To solve this we finally developed a completely new machine platform. Another benefit is that we have been able simplify an existing machine model as well. Now we are able to launch a completely new range of standard machines to a more price sensitive market segment.”
The Standard models are complete machine packages like an all-inclusive concept: The machine, components, installation and training is all included to make it a ready-to-start package. Easy to buy and easy to sell.
“Standardization is important to keep a competitive price level” – tells Tony Ryd, Head of Development at Water Jet Sweden. “We have identified three common user profiles to create value for the customers, says Tony Ryd, Head of Development at Water Jet Sweden AB. Of course there are a number of options as well, for customers with more specific demands.”
The new product range opens up new market segments as well as new geographical markets for Water Jet Sweden.
“There are several countries where we have identified a substantial growth potential thanks to the new products. We have a strong and well-known brand around the world, and now we also can offer one of the most complete product portfolios in the world, all made in Sweden” – summarizes Lennart Svensson.
About Water Jet Sweden AB
Water Jet Sweden AB, with head office in Ronneby, Sweden, has over 30 years’ experience in the water jet cutting industry, and is one of Europe’s leading suppliers of water jet cutting systems. Water Jet Sweden focus on high quality and high performance machines. With customers in more than 40 countries the company has sold over 700 machine systems all over the world, since the start 1993.
Source Water Jet Sweden